Miett Chips

Miett is a brand of artisanal chips made from locally grown potatoes in Quebec, Canada, aiming to provide a fresh and familiar take on chips to stand out from the competition, all while maintaining references to traditional chip flavours that are well-loved.

Montréal-based digital design office Deux Huit Huit developed a visual identity and packaging that features vivid colours, hand-crafted illustrations, and a cartoonesque story that showcases the unique farm-harvested flavour profiles of Miett Chips.